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Domestic Tourism - TIA Hamburger Menu

Policy Positions — Industry Issues

Domestic Tourism

6 March 2025

TIA appreciates the essential role of domestic visitation. Domestic travel makes up 62% of annual tourism spending and establishes the base that enables many international tourism products and services to exist. 

TIA has long championed the importance of domestic tourism for its social, cultural, and economic benefits, and will continue to do so. Over time, it is important that the role of domestic tourism is not lost as international tourism returns. 

In addition to providing the base demand, domestic travel is important in the role it plays for regional dispersal and reducing seasonality, and for its responsiveness to a wide range of sports, cultural and other events that create reasons to travel to places right around the country outside of the peak travel periods. 

Thanks to our Strategic Partners

Westpac

Thanks to our Strategic Partners

Tourism Industry New Zealand Trust